Beauty make up images feature generally pristinely groomed brows, lashes, sculpted cheekbones and beautifully painted lips. Skin is honed to perfection whether it has an illuminating glow or looks natural with a matt finish. Hair is transformed to luxurious glossy curls, effortless chique up-do's or a modern textured bob or crop. High end beauty advertising brands such as MAC, Shu Uemura and the new Illamasque are inspirational in their choice of colours and target market; their make up is about expressing one's individuality and their advertising campaign become an expression of creative vision and platform of the highest talent. Leading make up artists such as Pat McGrath, Ellis Faas, Val Garland and Lucia Pieroni use make up as an artist would use paint; the skin is canvas, whether nude or splattered with colours.
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